From 5 to 9 April, Verona once again became the focal point of the Italian wine scene, hosting the sector’s most eagerly awaited event of the year. Berlucchi Franciacorta was among the stars of the 2025 edition, participating in two outstanding events: the exclusive OperaWine and Vinitaly, the historic international wine fair.
OperaWine 2025: the Wine Spectator selection
Vinitaly began for us on Saturday 5 April with our participation in OperaWine, the exclusive event organised by Wine Spectator that selects the best Italian producers each year. In the splendid setting of the Gallerie Mercatali in Verona, we had the honour of presenting a premiere of our Riserva Franco Ziliani 2011 alongside the leading names in Italian winemaking.
Tastings and international encounters
From 6 to 9 April, we were there with our most iconic labels in the Lombardy – Franciacorta Pavilion. Our stand became a meeting point for operators, buyers and enthusiasts from all over the world, offering a tasting experience dedicated to elegance, sustainability and local identity.
Masterclass: introducing the nature of the Classic Method
On Monday 7 April, a private masterclass entitled ‘Berlucchi Franciacorta: The Italian Sparkling Nature’ was held at Wine2Digital. This restricted-entry event guided participants through our production philosophy and was led by Susannah Gold, journalist, writer and WSET educator, along with Cristina Ziliani, vice-president of Berlucchi Franciacorta.
Wine tourism, hospitality and sustainability
On Tuesday 9th April, as part of the trade fair, Vinitaly Tourism was launched. This new project is dedicated to the ties between wine, hospitality and local areas. One of the most significant moments was the panel discussion ‘Innovation and Sustainability in Wine Hospitality: The Key Role of the Hospitality Manager’. Moderated by Professor Roberta Garibaldi, it featured Cristina Ziliani, Vice President of Berlucchi Franciacorta, and Roberto Magnisi, Director of Cantine Florio and Duca di Salaparuta.
This edition of Vinitaly ended once again with enthusiasm and gratitude, further strengthening our commitment to promoting the excellence of Franciacorta around the world.